Sunday, 19 August 2012

Behind the scenes of '5 inch and up for Nelly'


So I've been rewriting this first sentence a few times, but I guess what I'm trying to say it that HERE IT IS. A first and exclusive look at my 5 inch and up for Nelly collection!! It feels insane, a bit nerve-wracking but above all so good to finally give you an idea of what the collection will look like. The full lookbook will be out soon, but before that an exclusive preview of some behind the scenes shots!


The collection consists of 15 pieces, including shoes and some hair accessories. Sleek, I guess you could call it ‘sporty minimalism’ with many easy to wear, pre-layered pieces. A lot of neutral colors and a deep purple to bring the range to life. That thick hairband was one of the first thing I designed back in December, I think it’s time to bring thick 80’s hairband back.


We photographed the lookbook in a cool abandoned factory in Sweden just outside Gothenburg. A bit creepy but such an awesome place, you know I love those distressed brick walls..


A big thank you to the whole team who made the day so fun and easy! I can’t wait to share the final images with you all, some items from the collection will definitely be popping up on the blog over the next few weeks so stay tuned!

I’m so excited for the weeks to come, there will also be a launch party to which I’ll be giving away a bunch of invitations for my readers, as I want many you to be there! Thank you again for making this all possible for me, you are the best xxx

Thank you Lisa for the photos

139 comments:

Emzi said...

I can't wait to see all of them! Looks great!

The Fashion Robot said...

IT'S LOOKING SUPER COOL
LITA GIVEAWAY IN MY BLOG

Opalintheclouds said...

Can't wait for these to go online! Might have to start saviing xx

www.opalintheclouds.blogspot.com

HeyDahye said...

Looks awesome! The setting really goes well with the clothes. Hope they turned out well!

Wunmi W-A said...

LOOKS GREAT!!

congrats, you deserve it!


xxx

Mr kane said...

Looks Great!

Have a fab week!

Hugs
Mr J.Kane
Http://mrkanerule.blogspot.com

Theonlyfashionprincess said...

wow it looks amazing!!! :D X

ROSIE ASHLEY said...

Oh wow it all looks so amazing and you can see where your own style has come into the collection. Love it!! Cant wait to see more!

www.rosieashley.com

C said...

Can't wait to see the whole collection!
Amzing shots and your are more beautyful at every post :)

letyourselfbeinspiredby.blogspot.it

Krissy ~ said...

looks so amazing already!
Krissy xoxo ~

m_burmaa said...

You are such an inspiration :)

Fashion Agony said...

Amazing shots, from what I can see your collection is gonna be awesome, can't wait to see the rest of the looks!

xoxo
Fashion Agony blog

Maria Morri said...

CANNOT wait! Amazing! ^^

Margaret said...

Looks like you had a great time ! Can't wait to see the final effects ;)
M x

Ln said...

So many beautiful pictures!

Check out my new blog The Closet I Love!

Nena said...

Beautiful photo's!

http://turn-it-insideout.blogspot.be/

Hannah said...

It looks amazing! Very exciting:)

-Hannah

servinupstyle.blogspot.com

Natali said...

Beautiful photos!! This looks very promising!!
Exciting times :)

http://lartoffashion.blogspot.com

Evaila said...

This photos looks amazing! Congrats :)
xo
E.

jennifer said...

This looks so good! Congratulations and well done :) it looks like such a cool collection and very you - which is awesome because who wouldn't want to dress like you! x

monkeyshines ♥ said...

beautiful captures!

Bises,
monkeyshines
http://monkeyshines-monkeyshines.blogspot.com/

Kadi Eller said...

I can not wait to see the pics. I'm very sure that the pics are awesome! :)

http://kadddii.blogspot.com/

Sara said...

I want that dress!

www.trash-de-luxe.blogspot.com

DNA (designers+artists) said...

it looks great! And I really want headbands to come back into style.

http://www.designers-artists.com

Dominika Mrázová said...

it looks great :)

www.perlaoreneta.blogspot.com

Kate {Modette} said...

Amazing photos and the collection looks so good! I can't wait to see it properly! You look gorgeous. xx

Kate {Modette}
http://modetteblog.com

Clarisse said...

Wow, nice! Can't wait to see it!

Luba Dimitrova said...

amazing post ! love so much " making of " pictures !
Can´t wait to see the collection ! Great job Sandra !

XX Luba

Today on Well Living Blog :: Tribute to Coco
http://very-well-living.blogspot.com

Holly Burgess said...

Such a cool photo shoot! You look awesome


Soi Eight Recycling

Lisa said...

you look amazing! :)

Raspberry Blonde said...

awesome!

Agnes Schmíz said...

I'm sure that was a great experience! Nice pics!

http://addict-schmiza.blogspot.hu/

Femke. said...

wooow, even the backstage photos look goorgeous! beautiful!

xofemke.
www.myfashion-expression.blogspot.com

el_martina said...

amazing! outfits are great!!!!

Karin said...

I like your blog, cool photos! :) http://mademoisellechickm.blogspot.cz/

MEANDLEX said...

You are en epic human being. we love you!!

www.meandlex.com

Julie Smith said...

You look stunning, really =D
I'm sure the outcome will be amazing.

http://theladyfairer.blogspot.com

M's Choice said...

You look amazing!
Cant wait to see the all collection!


ms-choice.blogspot.pt

Jinna Yang said...

Obsessed with the factory you chose for this shoot!

xx,
Jinna

http://greaseandglamour.com/

alexsandra g. said...

Looks amazing x

x
www.shades-of-style.com

Anna Annabell said...

Very nice look :)

Tatiana and the Deathly Fashion said...

Wow.. lovee it already! That chunky headband is to die for! I can't wait to see the whole lookbook!

thedeathlyfashion.blogspot.com

MonochromeMagpie said...

After seeing these pictures I'm pretty sure I have to put myself on a spending ban in order to buy basically the whole collection!

Monochrome Magpie

The Butterfly Secret said...

Looks great! I can't wait to see the rest!

helen at thelovecatsINC said...

so good, i love those slouchy trousers!

from helen at www.thelovecatsinc.com // @thelovecatsinc

ps. please feel free to enter my new giveaway! you can win one of two big jewellery and accessory prizes!

CM said...

Just stumbled across your blog, what a find! Love it. http://lalakamasimba.blogspot.co.uk/

Dèna said...

i cannot wait to buy a piece from your amazing collection!!
Much love,
Dèna♡
Style LimeLight

Bri Wang said...

Great photos!
Can't wait to see more of the pieces.

xx

FASHION EATERS

The Style Engineer said...

Beautiful photos, you look amazing, and so do the clothes!
I can't wait to shop them all!
http://lestyleengineer.blogspot.com/

WILD FOX. said...

GREETINGS FROM YOUR BLOG STALKER!!!



MUURIINBAISHIN.BLOGSPOT.COM :)

Nathan Niche said...

omg this is so cool! you're so lucky babes, what a model!!! Abandoned factories are so hot for photoshoots, you know they are actually 'bought' locations and have agencies to protect them, they make SO much money from photoshoots and film shoots! I love the setting as any outfit will look good with just the wreckage backdrop, hot! While we’re on the topic of clothes, I just found a vintage KTZ plastic & faux fur grid coat, it’s quite a show stopper, check it out if you’re ever curious as to what it looks like haha-

xx nathan.niche
http://www.the-provoker.com/2012/08/just-faux-me.html

thankfifi said...

incredible - can't wait to see the finished product and as much as I hate that hairband right now I bet I'll be buying one in a few weeks time!

♥ ThankFifi

Tatiana said...

I'm SO excited to see the full collection! I'm absolutely in love with your minimalistic style, so your Nelly collection will surely be the death of my bank account! EEEEEK SO EXCITED! Well done, Sandra, your hard work is about to pay off!


Tatiana xx
www.she--wrote.blogspot.com

Adeola Naomi said...

Looks great, I can't wait to see everything!

Veronica said...

Congratulations on the line! That is so amazing and really shows the power of blogging :)

xx Veronica

http://frowardfashion.blogspot.com

Ashley said...

So happy for you! Your style is amazing. I can't wait to grab one of your pieces.

The Fancy Teacup said...

This is so exciting- can't wait to get something from your collaboration!

www.TheFancyTeacup.com

Ruby And Siel said...

I love that your wearing that headband as some sorth of a tiara :)

Olivia McCaskill said...

Looks amazing!

x Olivia
www.theblackpeony.com

FASHIONCONTAINER said...

Stunning pictures, very classy!

www.fashioncontainer.com

FASHIONCONTAINER said...

Wow, pretty!!

www.fashioncontainer.com

Anonymous said...

We are excited to see the editorial and the new line! Great work xx

The Myee Carlyle Girls ~ Australia

www.myeecarlyle.com/blog

xx

Olivia Vo said...

I love all of these pieces!! I think the design of those drop-crotch pants look amazinggg

Karina De Jesus said...

I can already see that I'm going to want a lot of the pieces from the collection. At least the black dress... But nelly doesn't ship to the USA. I wish there was another way to purchase.
Anyway, you have done an amazing job, and thanks do much for sharing the behind the scenes footage.

Irene's Closet said...

that's incredibile! like it :D

www.ireneccloset.com

Stephanie said...

COOL COOL PIC'S (;
Can't wait to see them all'

// Stephanie

Www.FashionBySterup.Blogspot.dk

modelovers said...

Amazing photos!

Giveaway on my blog www.modelovers.com
Giveaway on my blog www.modelovers.com
Giveaway on my blog www.modelovers.com

Crystallography said...

you look beautiful. love what i see- amazingly simple, xx

Daniela Macsim said...

Very dramatically!I just love it!!♥

Steffani Louise said...

this is amazing, cant wait to see everything xxx

ANDWHATELSEISTHERE said...

"Sporty minimalism" is such a great way to define your style, Sandra. Would love to see the final outcome. The 80's-inspired hairband is definitely worth a look out too. Can't hardly wait!

ANDWHATELSEISTHERE | SHOP | FACEBOOK

Xeana said...

Gorgeous photos! So stylish!

From www.xeanafashion.com

Maggie Adofo said...

Looks awesome! <3 :)

Mira said...

Congrats!!! The pics look awesome and the clothes too :D
xo

Pilgrim Necklace and L´Oréal Nail Polish Giveaway

glamDevils

nicole said...

wow wow wow!!! so awesome and so you!! love it, girl!
xo
~ n

nikkihollywood.blogspot.com

Van - PureGlam.tv said...

Wonderful photos and looks like a quite interesting set...

New giveaways: --> Win a pair of CHRISTIAN LOUBOUTIN shoes <--

Van - PureGlam.tv * Fashion Calendar 2013

Emma Westbrook said...

Congratulations on your collection! I love that firs dress with the headband.
www.feathersandfringing.blogspot.com

Emma Westbrook said...

*First :)

Chanel-Lilly said...

The collection looks like it is going to be amazing. I can not wait to see the full look book and hopefully buy a piece or two when the collection launches.

www.stylesbychanel.blogspot.com

FashionFlirt said...

Love these photos, thanks for sharing! xoxo

http://fashionflirtblog.blogspot.de/

Jasmin

Laura Collins said...

This collection looks beautiful!
Love the hairband xx

Raindrops of Sapphire said...

Wow this is awesome! Congratulations! I really like your blog! It would be nice if you could stop by my blog sometime too (I'm from England) as I post my outfits, likes and more :) :)

www.raindropsofsapphire.com

White Girl said...

You look so gorgeous!I love the clothes :)

Aleksandra said...

Looks amazing !!!

http://www.olastory.com//

Tessa Brown said...

WOW !!

I hope the thick black hairband is part of the collection, its AMAZING !!

Tess
http://fashionresister.blogspot.co.uk/

Valentina Duracinsky said...

love!


Val
http://valentinaduracinsky.blogspot.com/

♥ Cassandra (Backtofive) said...

Amazing behind the scene pictures! You look so pretty!
backtofive.blogspot.com
backtofive.blogspot.com
backtofive's twitter


xoxo backtofive

♥ Cassandra (Backtofive) said...

Amazing behind the scene pictures! You look so pretty!
backtofive.blogspot.com
backtofive.blogspot.com
backtofive's twitter


xoxo backtofive

Fashion Recession said...

Looking good, looking good, make me even more curious why don't ya!!

All<3Lola

www.fashionrecession.blogspot.com

Anonymous said...

So amazing, congratulations!


www.westraproject.com

Kelly Jaspers said...

Love these pics! You look awesome!:)

xoxo

www.fussylife.com

Helene said...

Aww so excitiiing! I looove the hair band btw! :-)

xxHelene

Vasilieva said...

looks totally awesome. loving that headband thing

http://www.vasilievablog.com/
x

Jessica said...

looks amazing!! xx http://pinkvanilia.blogspot.se/

Freya - Fashionable People said...

Loving these behind the scenes shots - can't wait to see the finished editorials :)

www.fashionablepeople.co.uk

Andrea said...

looks awesome..ongrats! i love your headband!

Sylwia said...

Can't wait to see all pieces from the collection! Photoshoot looks interesting!

Karolina Chudek said...

great pictures!!!

E said...

Very nice dress! The location looks really amazing!

<3 Emi
www.silverandlemon.com

streetlightfancies said...

love your blog!! mines sorta similar you should check it out! fashion trends, person style and style icons!


www.streetlight-fancies.blogspot.com
brooke :)

Estilo Hedónico said...

Great pics!!! Amazing post!! Beautiful girl!!

http://estilohedonico.blogspot.pt/

xoxo

Aneta said...

I can't wait to see all photos! !
Aneta from


cleartaste.blogspot.com


Milex said...

wow, you are amazing! your style is totally in my taste and I have to be your new follower right now :)

Adriana F said...

the location is amazing!!!

Artjom Kuosti said...

Gorgeous! Thats all i can say !

Julie Mitzie said...

amazingly photos!

www.juliemitzie.com

Evi said...

You look absolutely gorgeous!

Evi xoxo

The Notebook of a Fashion Lover

FashionFlirt said...

I already can't wait!!
kisses, Alena

http://fashionflirtblog.blogspot.de/

Patricia Ayuso said...

amazing photos!! love your blog!!
http://blogcashmeremafia.blogspot.com
kisses

linsey sijmons said...

WOW, congrats girl! You look absolutely stunning <3

WITH LOVE,
LINSEY / POSE-BLOG.COM

Maria V said...

Amazing Sandra! Wish I could come to your party... maybe one day, when I live closer ;)

Have a nice day!
x

China said...

I already want to own those bicycle-shorts **

Loreleid said...

Those outfits look amazing x


Paint me in the landscape

WNY said...

OMG! I so need that blazer from the 3rth and 4th pic. It looks great! Xo

- wnyfashion.blogspot.com -

Marsha C said...

Looks super cool...love the headband x

http://styleofalondontallgirl.blogspot.com

Lauren said...

I love that black dress.

Style Reload by Virginie Peny said...

Beautiful shots, i love the dress on you.. Stunning!

Virginie/ Style Reload
http://www.virginiepeny.com

StyleNonsense said...

Its So Great That We Get An Insight Into These Posts.
StyleNonsense.blogspot.com

Kara said...

lovely pics!

A Closet of Chaos said...

You look gorgeous as always, look forward to seeing the rest :)

http://aclosetofchaos.blogspot.co.uk


xo

DnG said...

Great place for photo shooting!!
Love your blog !!!

New followers!!

with love
http://fashiondng.blogspot.gr
xx

Sania Cuk said...

amazing, as always...


www.styleintoxicated.com

littleS said...

gorgeous gorgeous gorgeous!

lilsbigworld.blogspot.com

Alexxsia Elizabeth said...

Asolutely gorgeous! These looks are pure love,so chic caj. Major congrats beautiful

Lexxi x

-S- said...

CONGRATS!
super cool pics btw!
xx

WMBG said...

great post!

WMBG

Anka said...

I'm so jealous! Really cool!

www.walkinginmycloset.blogspot.com

Home and Fashion Forecast NCCB said...

Wow!!! Looks amazing! What a fantastic opportunity! Love the location, works really well with the simplicity of the collection!
Check out my blog!
Fashionandhomeforecast.blogspot.co.uk

NCCB x

CULTstyle said...

Beautiful clothes!!!!!!! Congratulations looks amazing X

CULTstyle

Lola Jaro said...

all the outfits are fantastic




SHEWOLF
http://stylelolajaro.blogspot.com/

TAMARA WESTRA said...

LOVE the drop crotch pants!

www.westraproject.com

sorthed said...

Love the pics:)

Lisa Sprigg said...

No problem Sandra, nice to work with you :) Take care!

B. said...

I am so excited to see the lookbook of your collection. I'm sure it will be great and I hope I can get my hands on some of these amazing pieces :) xx

Aida said...

Jee snyggsandra! Jag är så stolt över dej <3

VioletDaffodils said...

that looks so much fun! xx

STYLISTS OWN said...

AMAZING stuff Sandra!
i love it all,
the headband is especially awesome!
xx
www.thestylistsown.com

Heels and Sunkissed Curls said...

OMG! That dress! I LOVE! It's the perfect LBD and you look amazing!

jagoan said...

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