Sunday, 18 December 2011

Behind the scenes with Diesel


A little look at the behind the scenes for my Diesel x Grazia shoot. We spent a day shooting at a beautiful little loft studio in east London with photographer Richard Grassie.

After the feature went to print, Diesel hosted a lovely shopping event at their Bond street store. I tried my best to help host the night without being distracted by those (bigger than) life size posters!

 Emily looking beautiful in her spread
 Hummingbird cupcakes - best in London. Always go for 'red velvet'
 Wearing all Diesel


I also managed to ask the new design team, headed by Heikki Salonen, a few words about the new collection..

Can you tell us what the influences and inspirations are?

The starting point was to look at the Diesel DNA, keep what was true to the brand and remove parts no longer needed. With a fresh approach the collection was simplified while retaining the essence of Diesel. We took the concept of creating the perfect capsule collection from a list of garments every woman should own, providing the ability to mix and match premium basics with more key stand-out pieces where all work with her current wardrobe. We wanted to create a collection which has new instantly iconic pieces inspired by the woman who grew up with the brand and is now in her mid-late twenties through to early thirties.

How did the shade of burned orange get chosen, which appears a lot?

A key concept for this female re-launch is to keep natural basic colours inside the collection and choose a distinctive colour that changes from season to season according to trends and general inspiration of the collection. The DNA colours for Diesel are of course the indigo, grey and the military green: the burned orange for pre-sping-summer 2012 adds a touch of femininity without becoming too romantic.

Thank you to everyone for the lovely comments and responses.. and of course to all of you that came down to Diesel to party with us!

See the final images I posted earlier here.

124 comments:

j. said...
This comment has been removed by the author.
j. said...

that looks so amazing, great photos, i'm so jealous

Mademoiselle AC said...

i love your blog and your outfit...

love from Paris ....


xoxox

AnneC

Keita said...

Amazing photos! I like your shoes!!!

http://www.reflexionaboutafashion.blogspot.com/
http://www.reflexionaboutafashion.blogspot.com/

Elisa said...

these pictures are amazing!

http://scarlet--red.blogspot.com/

Dena TsaL said...

Beautiful photos great job there pretty Sandra!!


Style LimeLight

DISTRIKMODE said...

I wish they didn't go for *simplified*. I find the collection a bit too simple and boring? Except maybe the burnt orange pieces.. but still, I wish they were bright burnt orange! (Or maybe its just me... in a festive mood and wanting all things vibrant! haha)

xx

▲ Farrah @ DISTRIKMODE

Lifelessrobot said...

It looks like it was a lot of fun :)

Lifelessrobot said...

Giveaway at my blog, wn a 50 euros voucher

The Fancy Teacup said...

What a surreal experience! Happy you had so much fun, you look fabulous. x

www.TheFancyTeacup.com

Fashion is a party said...

looks so cool!

Blush and Flats said...

so jealous ! :)

Style by Lola Jaro said...

LOVE!!!!

Style by Lola Jaro
http://stylelolajaro.blogspot.com/

Mary said...

I LOVE ALL YOUR PCTURES!!

COMPLIMENTS SANDRA !!

MUCH LOVE FROM ITALY
Maria Onorio
www.thelastillusion.blogspot.com

Flutra said...

I loved every picture. Lucky you for having this opportunity:)
Much love,
Flutra

flutrafashion.blogspot.com

MyBlogAnnel said...

Looks like a nice experience!

❤ Annelien

http://myblogannel.blogspot

Sage said...

looks like you had fun! i love all the pictures.

kitiloves said...

very cool photos! greetings from spain!;)

Marie said...

great pictures!!!

Marloes said...

Must have been an awesome event. Everything looks so cool! And thanks for the background info about the collection. Loved reading it!

Leonie said...

looks amazing ! From where is the cap on the first picture ? Xx

Ria :) said...

looks like fun :) xxxxxx

Frances@TheFashionHive said...

What an amazing opportunity!!! GReat pics!!!

http://thefashionhive.com

Anonymous said...

DISTRIKMODE says
"I find the collection a bit too simple and boring?"

I see what you mean.

What Diesel says
We are keeping basic colors, and adding each season something special.

Personally, I like that. Then you know what to find, and in addition you get the seasonal spices.

Fashion Me Wild - Style Team said...

Great shots! You look great.




Check out today's look:
Look of the Day

EXECUTION STYLE said...

love the pics

Casla Twins said...

gorgeous!!! so nice pics

Moda said...

Mi piace molto come porti il jeans con il risvolto e sandali aperti!

Baci

Ingrid said...

this looks so cool! i envy you, pretty girl!

merci pour le venin said...

so many beautiful things and people.

things - collection said...

this is a really beautiful post
camilla
http://thingscollection.blogspot.com/

Ruslana said...

http://in-lucid-dreams.blogspot.com

Ruslana said...

http://in-lucid-dreams.blogspot.com

Ruslana said...

http://in-lucid-dreams.blogspot.com

Sheree said...

So AWESOME..Diesel is one of my favorite brands!

Elisabeth said...

Älskar Diesel jeans! Det finns helt enkelt inte bättre!

xxx
E
http://dragonflyelisabeth.blogspot.com/

betty said...

this is such an amzing opportunity ... iv never been a fan of diesel but now its worth a try ...i absolutley love the burnt orange colour x x x

http://betty-freestylescraps.blogspot.com/

http://betty-freestylescraps.blogspot.com/

lisa signorini said...

amazing Sandra!!

new post on my blog: I'm waiting for your comment!
have a wonderful Sunday!
www.thecurlylady.blogspot.com

Dominika said...

really amazing photos!
<3

Fashion Philosophy
www.fashionphilosophy.net

Soha♥ said...

Lovely pictures dear! i really like. XOXO

Minna said...

Upeaa Sandra, hienoja kuvia! ♥

hannahalehandra said...

Fantastic photographs! And I agree about those cupcakes being the best in London.

http://hannahalehandra.blogspot.com/

Emilie, Pernille og Mie said...

gorgeous all the way.

www.3hurtige.blogspot.com
/ Pernille

Fashion Monstre said...

fun! great shots

Chloe Jacqueline said...

Congrats again that is amazing! Looks like you had ana amazing time!

The Collegiate Lifestyle said...

awesome post!

Daniela said...

Great pictures!

I NEED to have the huge gray sweater in the 7th picture. The one with the braiding and fur. Is that Diesel?? Is it a recent collection?

foragirllikeme.com said...

i luved the behind the scene ... amazing!

Theonlyfashionprincess said...

SO stunning !!!!! X

Melissa said...

great photos

http://lavie-amonavis.blogspot.com

helen said...

such lovely photographs. it's nice seeing behind the scenes as well as the finished product so thank you for the post.

from helen @ thelovecatsINC

http://thelovecatsinc.blogspot.com/

Krissy ~ said...

amazing photos!
Krissy xoxo

laumassaferro said...

Me encanta♥ http://laumassaferro.blogspot.com/

Camilla said...

Stunning pieces!

Camilla, Scent of Fashion

marcella said...

cool pics .. :)
seems like nice event
http://urbanprettygirl.blogspot.com/

Zoё said...

Looks like the event was a success. You looked amazing in your spread - great post!

Urban Jungle Fashion said...

Amazing! I am so happy for you!

goodkat said...

i LOVE your blog!!! you are too beautiful!

FancyIcon said...

these photos are amazing!!!!


Visit our blog www.fancyicon.blogspot.com

carmo mousinho said...

hey there, i've been seeing your blog for a long time, and I looooove your photos, and y always look so beautiful.
do you mind telling me what camera do you use? thank you very much

Eda. said...

Loving these behind the scenes shots darling - hope you had lots of fun and yummy cupcakes I spy.

*Merry Christmas*

Eda ♥

www.candyflosscurlscupcakesandcouture.blogspot.com

OURDESIGNBOOK said...

Amazing pics!!Love it :)

xoxo
http://ourdesignbook.blogspot.com

Jade Briony said...

nicepics. i looks like you had an ace time! :)

www.danceinarainstorm.blogspot.com

Ivory † said...

I'm so jealous of you <3

littleivory.blogspot.com

Nathalia said...

congrats dear!! the pictures look wonderful . you are definitely a model type!

step by my blog if you like .. :)
Viaggio Della Farfalla
The Key Item

Girlie Blogger said...

I think burnt orange is rustic and feminine. It's fitting for the adventurous type.

You look fantastic in the photo shoot. A lot of work, but also fun.

http://www.thegirlieblog.com

Under the Fluorescents said...

what a great opportunity! i am obsessed with all the heels

http://underthefluorescents.blogspot.com

monkeyshines ♥ said...

beautiful photos!

Bises,
monkeyshines
http://monkeyshines-monkeyshines.blogspot.com/

Zoey H said...

Looks like an amazing time! Congrats!

tictaczo.blogspot.com

yoshino mia said...

Cool backstage !
I want the shoes !!


xx

http://yoshino-poupeedechiffon.blogspot.com/

the style crusader said...

I always love your behind the scenes photos Sandra. These photos are beautiful.

Such an ingenious collaboration. Your true style is perfectly represented - it makes it all the more appealing.

Congratulations Sandra! xx

Brighton said...

wow, what a wonderful life you live! I am so jealous! Those pictures looks awesome and very daring in a diesel kind of way :)

Great job! and that party looks nice as well! Were you able to invite all your friends and family?

http://www.brightontheday.com

Monse Fuentes said...

great pictures!!

elena said...

What an amazing opportunity. Congratulations. :)

radiocaos said...

veryniice blog!:) i follow you!
kisses!

jas said...

great photos. those shoes... !!!

Sandra Merino said...

amazing photos!!!!

love them!!!!

www.mysavageside.blogspot.com

marie said...

great!
I like!

xxx from Brussels,
marie

moded'amour said...

beautiful photos! you look gorgeous

Federica P. said...

nice blog, fantastic photos, I follow you if you like mine do the same...
kiss
http://federicassecret.blogspot.com

Jen Umm said...

love the photos on the set

STYLE DECORUM

Honorata said...

Love the latest collection of diesel, you look great in their clothes!

www.mymoodmyday.com

FASHION ICE said...

dying over your jacket!

Samm said...

Amazing behind the scenes photos, really cool to see!

With love, Samm
www.afterstylecomesfashion.com

Samm said...

Amazing behind the scenes photos, really cool to see!

With love, Samm
www.afterstylecomesfashion.com

Ivana said...

I love your style!!!
Please chek my blog and tell me what you think about mine!
http://poshyparis.blogspot.com
And follow on bloglovin if you like :)
xx

Sari said...

Lovely pics, LIKE!

Yth said...

All look so fabulous. I'm jealous of your life.

Kimberley said...

Beautiful pics and lovely outfit!!
xo Kimberley | http://www.kimberleyschouten.com

Night at Vogue said...

Aivan ihanan näköistä! Kauniit kengät!

JULIANE said...

wonderful pictures!
x

cronicasdemiarmario said...

I'd like to be there! Nice post!

Be Happy Dont Worry said...

Great Photos
I Love your blog :)

Koko said...

Love you blog...
The way of phoographing is also nice...

yvo said...

you look so amazing!!

Annissh said...

What a pretty blog!!

Kisses from Portugal

http://afashiond.blogspot.com/

With love,
Annissh

Shelbby said...

WOW what an amazing blog!!

abeautifulmaybe.blogspot.com - follow me! xo

Fifth N Sixth Closet said...

Beautiful pictures..you look great in them!
www.fifthnsixthcloset.com

ANDWHATELSEISTHERE said...

I think it's amazing how you give a whole new attitude to Diesel in your own aspect. Your style still reflects greatly who you are no matter what brand you are in. A bit of minimalist plus rocker chic, you are seriously sensational.

PS. I'm still wearing the earcuff I bought from you like hardcore. 24-7, I must declare. Still looking out for your new store items!

Vivien


Join our SG$50 Voucher Giveaway with UNESTABLISH

ANDWHATELSEISTHERE | SHOP

The life after said...

Amazing pics!

The Life After

Tanja van S - PureGlam.tv said...

Wonderful pictures and a real great behind the scene look - thanks for sharing.

Tanja - PureGlam.tv or via Facebook-Page

Emma Boe said...

this just look so good!

http://boelindblad.blogspot.com/

cmbh said...

Congrats, very interesting to see the power of the blog. You deserve it x

cmbh said...

Congrats, very interesting to see the power of the blog. You deserve it x

Pernille said...

That is some cool oxfords on picture 4.

www.3hurtige.blogspot.com
check it out, add comments, follow.

HerminiCa said...

You look fabulous! :) Greetings from Finland / the country where Heikki Salonen is from too ;)!

eyeblinkfashion said...

Amazing photos! You look great and this is sooo cool!

- Cher

http://eyeblinkfashion.wordpress.com/2011/12/20/come-all-carry-all/

Charlotte.Fashion.Blog said...

Lovely to see behind the scenes... good work- I always enjoy reading this blog!

Desiderio Bianco said...

You look stunning!

Andrea said...

great pictures..i love your hair!

FashionFlirt said...

Lovely photos, thanks for sharing!

Check out my blog if you like:

http://fashionflirtblog.blogspot.com/

kisses, Jasmin

Laura. said...

What amazing pictures - such a cool insight.

Fashion and Style Blog

FTD said...

What great pictures you haveeeee:)
XoXo

la vie quotidienne said...

Incredible pics...i love the last one, is very real.

I love your hair.

XOXO from Munich Sandra.

I follow

La Vie Quotidienne

www.laviequo.com

Modepistol said...

love you in the white cap - you are smoking hot!!;-)


love
modepistol

sJ said...

i agree with you about hummingbird! red velvet is the best!! lovely photos, take care :)

Seo Pakistan said...

love it

Meg Galvin said...

the clothes used for the shoot are incredible! love the outfit you wore to the event, totally want to steal your heels!
androgynousdreams.blogspot.com

a medallion said...

Congratulations xD

The little world of fashion said...

wow!!!!! Congrats!!
xx

Nastja said...

congrats! I love the shoes :)

http://fashionbynastja.blogspot.com/

Fashion London Life said...

Congratulations for the collaboration !

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