LOUIS VUITTON bag
STELLA MCCARTNEY shoes
Flow Festival, or as we know it - the sweet Finnish festival that can’t be missed, the last stretch of our Nordic summer. The epic and infamous three day extravaganza took place last weekend, and this year I had the pleasure of experiencing it with Zalando. The online store has been big on the festival scene this season. Big enough to host their very own scene in the form of their very own Zalando Factory.
On deliberating what to wear, it occurred to me that hardly anything would look out of place at this city festival. Even a white shirt and jeans would work, so that’s what I did. A festival version of course - crocket replaced crispy cotton, with again relying on a oversized sleeve. With the opportunity of some flower embroidery on my jeans, how could I not? This is coming from someone that owns both a designer and a high-street version, needless to say, you better have some sticker-type patches on your jeans this year. The selection that we are being offered is already too big to choose from, so channel your inner 70’s/80’s kid before we get all serious and with the fall wardrobe.
On day two I brought a little bit of darkness with some dramatic floor length florals, that seems to still be my favourite festival get up. As fun as a jumpsuit but way more practical, a factor that is underrated at festivals…
But so another successful Flow festival is over. Satisfied over the gourmet food that once again outdid itself - This weekend is a foodies day dream. You can literally have a wheatgrass shot in between your every cider, just the fact of knowing this already reduces the hangover. Happy about the amazing memories I made with my loved ones, some while dancing to Sia’s beautiful performance, some while tasting my way though the drink stands - no wheatgrass shots in sight.
See you next year sweet Flow Festival. Click here to see what you need to know for Flow17.
Photos by Janita Autio
In collaboration with Zalando