Wednesday, 26 November 2014

Black tie

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ACNE jacket
CHANEL tie
COS white shirt
LYKKI LI x & OTHER STORIES pants
BALENCIAGA bag
CELINE sunglasses

From sweatshirt chic to black tie, there is no end in sight for my monochrome stream but I’m not even sorry. For today’s proportions play, I found these trousers from the Lykke Li x & Other Stories collection, what a great collaboration, dominated by no other than the beloved colour black. On the note of all things masculine, is there anything better than a feminine twist on a man’s suit? 

Photos by Mikko Puttonen

Tuesday, 18 November 2014

Wang Wang

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ALEXANDER WANG x H&M sweater
ZARA cropped trousers
5 INCH AND UP x RIVER ISLAND shoes

How many of you lined up for the Wang shenaniganz? I was busy with another launch, but at least I had you all out shopping from the break of dawn! My haul was subtle this year, I blame the distraction, lack of time and eherm, my maturity. Not that I would ever say no to a pair of designed boxing gloves, now grazing my dressing room. So Wang on top and 5 inch and up on the bottom, just the way I like it.

Photos by Mikko Puttonen

Thursday, 13 November 2014

Rust

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ZARA blazer

Ironic for someone that just launched their own shoe collection, I have to admit that these shoes are pretty high up on my hot-list. My mind is stuck on sexy shoes apparently. Sorry I’m not sorry. Gladiator sandals are very hit and miss, aren’t they? Keep it clean and go with your gut feeling, you’ll know when to give in. I have to hand it to the co-founder of Jimmy Choo, this lady knows how to create a sassy shoe.
Photos by Andre Pozusis

Thursday, 6 November 2014

5 inch and up x River Island - Now in stores

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IT'S FINALLY HERE.

My 5 inch and up x River Island shoe collection is now available in stores and online! Tonight we party, see details below!


Thank you all for the incredible support!

Look book photos by Mikko Puttonen

Wednesday, 5 November 2014

Join us for 5inchandup x River Island tomorrow!

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It’s almost, finally time to launch my River Island shoe collection! Tomorrow, Thursday we are having a big in-store event at River Island Park House, on Oxford St. London! The evening is filled with some Q&A’s, styling tips and of course a SHOE PARTY, so come to shop the collection and chat with me from 7pm-9.30pm. We are also giving you a chance to win a pair from my collection, see below for details!

Just in time for the lighting of the annual Christmas lights, it will be a magical night! I'm so excited, see you all there!
 
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Photos by Mikko Puttonen

Monday, 3 November 2014

Slacking

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ZARA top

White slacks, what a foolproof little piece of clothing. You’re never too casual, nor awkwardly dressed up in them. Guaranteed to stay in fashion somewhat forever, too bad they need to be worn overly long, catching all the street dirt, but that’s the price we pay for being perfectly on point for the day. 
Photos by Mikko Puttonen

Wednesday, 29 October 2014

Calm before the storm

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MKA OLSEN x BIK BOK knit
ZARA jumper
RIVER ISLAND culottes
LOUIS VUITTON earring

Back in my safety zone, Finland again. For a short break to celebrate my birthday and other autumny events, charging my batteries for D-Day, the 6th, when my River Island collection will finally launch with a party at the Oxford Street store. You are all invited, all about that soon! But for now, zen-like sceneries by the peceful Finnish sea. Calm before a good storm to say the least.

Wednesday, 22 October 2014

The Art Of Seduction

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KENZO Jeu d’Amour perfume
IVANA HELSINKI cape
& OTHER STORIES top

CHARLOTTE OLYMPIA earrings
MONICA VINADER rings

SAINT LAURENT bangle
 TOPSHOP skirt
SAINT LAURENT shoes

What defines the art of seduction? A capturing smile, persuasive eyes, an alluring scent? As a proud Scorpio (God do I love being a one) us minxes are described as mysterious charmers in our own right who live for the thrill of the chase. A little laugh here, a vampy glance, there are two things that has me getting away with murder on a daily basis, apart from my star sign, it’s of course being blond.

‘The essence of femininity, a concentrate of sensuality’ is what the newest, Kenzo Jeu d’Amour perfume is about, love as a gamble, a game. The law of attraction is unexplainable, invisible but can be felt stronger than any other emotion. It’s driven by positivity and ruled by human nature, where all those nervous smiles and characteristic hiccups are part of the play. So lay your cards wisely, remembering that winning is not always the point of the game.

In collaboration with Kenzo
Photos by Mikko Puttonen